Digital Marketing Training Course

What is digital?

Process definition

In short, digital is about finding the best way of achieving goals, normally promoting a brand or service, through electronic connected media. This could be online on the web, through specialist Internet applications, or through mobile phone applications (both network and Bluetooth connections). Digital consultancy can also tie into traditional media outlets, either as traditional first (bringing an audience into a digital campaign), or traditional last (by using an existing digital audience as content generators).

Digital can also be used to extend the process into a company’s/brand’s inner workings; improving the supply chain, gaining direct consumer or business insight through greater transparency and movement of the underlying data.

Industry changing

Digital strategy offers brands and companies new, unique ways of engaging with their customers and audiences to a far higher level than has been previously possible. Initial faltering steps in digital marketing such as PPC and SEO are the tip of the iceberg as to what is possible.

Well-conceived digital strategies and campaigns will push brands ever forward in the consciousness of their audience and lead to lasting adoption, advocacy and, over time, increase expectation from industries as a whole. From an audience perspective, digital allows the model to change from being a monologue to a dialogue.

Structure

The digital marketing course provided by us has the best course structure and covers each and every aspect of digital marketing. The course is designed such that students can grasp each and every module of this course easily and become an expert in all aspects of digital marketing.

This exclusive course covers - SEM / SEO / SEA / PPC / SMM / SMO / SMA / Email Marketing / Affiliate Marketing / Content Marketing / Mobile Marketing / Blogging / Web Analytics / Google Analytics / Web Design Basics / Online PR, News & Reputation Management / Google AdWords / Microsoft AdCenter (Bing Ads) / Google AdSense and even much more. Kindly find below the detailed course structure –

Module 1 - Introduction

  • - Introduction to Digital Marketing
  • - Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email
  • - Marketing
  • - Search Engine Basics
  • - Major Search Engines
  • - Web Ranking
  • - Ranking algorithms
  • - Page Ranks
  • - Web Designing Basics

Module 2 - Search Engine Optimization (SEO)

Category - Search Engine Marketing (SEM)

SEO - On Page Optimization

  • - Initial Site Analysis
  • - Competition Analysis
  • - Keyword Research
  • - Keyword Density Analysis and Placement
  • - Title/Description/Keywords & Various Other Meta Tags Development
  • - Site (URL) Structure Analysis
  • - Web Designing Basics and WYSIWYG Editors
  • - URL renaming/re-writing
  • - Content Development Check
  • - Brief Keyword Competition Review
  • - H1, H2, H3 Tags
  • - Anchor Text
  • - Existing Web Content Optimization
  • - Image Optimization
  • - Use of robots.txt
  • - HTML Validation
  • - Doorway Pages
  • - Invisible Text
  • - Cloaking
  • - Creation of XML / HTML / ROR / Text Sitemaps Submitting sites to Google and Yahoo
  • - Webmasters Canonical / 404 Implementation
  • - Google Sitemap Creation
  • - Yahoo Sitemap Creation
  • - Competitor Analysis & Monitoring
  • - Google Webmaster Account Setup and management Google Analytics (Statistics) setup and management    Creating of Favicons

SEO - Off Page Optimization

  • Search Engine Submission Directory Submission DMOZ Submission
  • Article submission

  • Alexa Insights
  • Google Hot Trends and Insights Google Business centre submissions Press Release
  • Submission
  • Content editing & Content Rewriting

  • Direct Link Exchange / Direct Link Building ♦ One-Way
  • ♦ Two-Way / Reciprocal / Link Exchange
  • ♦ Three-Way

  • Leveraging Local Search
  • Google Mapping/Listing
  • Press release news syndication
  • RSS (Really Simple Syndication)
  • Local and regional search engine indexing Forum Posting & Posting Free Classifieds
  • Yahoo Answer Link Building
  • Linked in Link Building Strategies
  • Online Reputation Management

Social Book Marking Video Optimization

  • - Black Hat / Grey Hat / White Hat SEO - Latent semantic indexing
  • - Sandbox Effect
  • - SEO Reporting

SEO - Essential Tools

  • ♦ Google Keyword Tool
  • ♦ Word Tracker
  • ♦ Keyword Spy
  • ♦ Keywords Position Checker ♦ Keyword Density Checker ♦ Meta Description Creation
  • ♦ Google Analytics
  • ♦ Stats Counter

Module 3 - Search Engine Advertising (SEA)

Category - Search Engine Marketing (SEM) Category - Pay Per Click (PPC)

  • - SEO vs PPC
  • - Landing Pages

  • Tracking Bounce Rates and Conversions
  • Landing Page Optimization
  • Testing Landing Pages

SEA - Google Adwords

  • Introduction to Online Advertising and Adwords Adwords Account and Campaign Basics
  • Adwords Ad Formats
  • Policies and Ad Quality Issues
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • Optimizing Performance
  • Display Advertising on the Google Display Network and Mobile Advertising Performance
  • Monitoring and Conversion Tracking
  • Overview of Local Business Listings and Maps Selling and Representing Adwords

Module 4 - Social Media Optimization (SMO)

Category - Social Media Marketing (SMM)

  • - Introduction to Social Media
  • - Advantages over other forms of Online Marketing - Social Media Strategy

SMO - Facebook

  • Latest trends
  • Difference between Profiles, Places, Groups and Pages Social media and communications strategy
  • Open Graph
  • Frictionless sharing
  • Facebook Connect (Like, Share, Comment) Facebook Pages (Creating, Managing, Retention) Pages (Dos & Donts)
  • Facebook Apps
  • Measuring and Monitoring
  • Sponsored Stories
  • Facebook Places and check-ins
  • Facebook credits
  • Facebook and ecommerce
  • Advantages and challenges

SMO - LinkedIn

  • Introduction to LinkedIn
  • Creating the right profile & settings
  • Increasing reach and visibility
  • Linkedin Groups
  • Answers, events, messaging & testimonials Company Pages

SMO - Twitter

  • Introduction to Microblogging & Twitter
  • Twitter Demographics
  • Use for reputation, promotion, sales, conversing, listening, research
  • Business examples: E-commerce, Support (listening and responding), PR, Image
  • Who to follow
  • Tweeting (Responding to others, RT, HashTags, Direct Messages) Tracking Code
  • Ghost writers and the importance of disclosure
  • Twitiquette
  • Advertising – tweet for pay
  • Twitter Lists
  • Twitter Account Promotion
  • Searching tweets and users
  • Measuring Influence
  • Tools

SMO - YouTube

  • Online video – content is king
  • Viral’s films and brand
  • Defining your goals, metrics and budgets Social sharing, comments and reviews
  • Getting an audience
  • Creating and managing an account Using Ads inside Videos Promoting Youtube Videos

SMO - Google+

  • Setting Social Objectives
  • Social Strategies & Tactics for Google+ +1s & Sharing
  • Integration with your site
  • Promoting a Brand on Google+ Tools
  • - URL Shortening Tools

Module 5 - Online PR, News & Reputation Management

Category - Social Media Marketing (SMM)

  • Introduction to Online Press Releases
  • Handling the Press - the golden rules Successful Marketing and PR Strategies Press releases that work
  • Organizing 1-2-1 press interviews Using pictures effectively
  • Sourcing PR information
  • Market research for PR use
  • Introduction to Online Reputation Management Generating Buzz
  • Five Stars at Customer Review Sites
  • Tips for ensuring your happy customers spread the word. Ensure your customers defend you from a bad review. Responding to negative reviews
  • Reducing negative reviews
  • Blogging for Brand Control
  • Social Networking Meets Reputation Management

Module 6 - Social Media Advertising (SMA)

Category - Social Media Marketing (SMM) Category - Pay Per Click (PPC)

SMA - Facebook

  • Communicating Value of Display on Facebook Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance Optimize and Refine

SMA - LinkedIn

  • Communicating Value of Display on LinkedIn Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance Optimize and Refine

SMA - Twitter

  • Communicating Value of Display on Twitter Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance Optimize and Refine

SMA - YouTube

  • Communicating Value of Display on YouTube Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance Optimize and Refine

Module 7 - Email Marketing

  • Email Service Providers (ESPs)
  • Planning and delivering email campaigns Online Customer acquisition
  • Encouraging web visitors to subscribe Crafting effective registration processes
  • Customer retention strategies
  • Choosing frequency schedules
  • Creating effective email campaigns Understanding conversion and performance metrics
  • Inbox Delivery
  • Reducing abandonment and bounce rates Structured approaches to testing
  • A/B and Multivariate testing
  • Analyzing test results
  • Important Laws on Email Marketing

Module 8 - Web Analytics

Google Analytics

  • Setup
  • Installation techniques
  • Campaign tracking & Analysis Interpreting essential website data Motion Charts
  • Advanced Segmentation
  • Custom reporting
  • Advanced Filters

Clicky

  • Getclicky.com Setup
  • Real-time Statistics
  • Click usage

A/B Testing

  • Optimizely
  • Visual Website Optimizer

Module 9 - Content Marketing

  • Digital content
  • Microsites
  • White papers
  • Webcasts/webinars
  • Podcasts
  • Video portals
  • Interactive online
  • Events

Module 10 - Google Adsense

Introduction to Google AdSense

  • Google AdSense Program
  • Google AdSense Approval Process

Google AdSense Secrets

  • How to Get Relevant AdSense Ads
  • Google AdSense Ad Format Sizes
  • High Paying sites on AdSense
  • Making Money with Google AdSense

Google AdSense Ad Colors

  • Google AdSense Revenue Sharing
  • Google AdSense Optimization Tips


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